Imagine Dragons “Believer” music video created for Adobe’s “Make The Cut” competition.Composited/edited in Adobe Premiere, using only footage provided by Adobe + Imagine Dragons. Only additional clip used was the rain I rendered in After Effects.
Conceptually, I wanted to veer away from just making a “boxing video”. This video is about dealing with pain and loss in life…. how it beats us down, pummels us into submission & despair, yet… as sinister as the pain may be, it can actually embolden us with a strength and ferocity we would otherwise never have known if we just coasted through life on easy street. We all get knocked down in life, question is… will you channel your pain, overcome your fears, get up, and fight for what you want in life.
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